APAA National Most Innovation Establishment in Marketing 2008


Endota spa started back in the year 2000 when two high school friends, Melanie Gleeson and Belinda Fraser, cemented their wellness dreams for the future. The girls started with lots of raw optimism at the young age of 25 when they opened their first spa down a dirt road in Mt Martha on the Mornington Peninsula using a credit card and money borrowed from family and friends.


For the next three years they held down day jobs plus ran the spa and at night documented the systems and procedures that are now standard across the spa network. Melanie and Belinda officially began franchising Endota in December 2003 and today have 33 spas across six States and Territories with many more in the planning stages.


As the girls were away overseas the award was accepted by their business development team member Avalyn Jackson. The award was presented by a representative of CPL Group/Indio Cosmeceuticals, the major sponsors of the Gala Dinner event.


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